Rebrand Ignites 34% Growth and Acquisition

Nudge Rewards, a Canadian startup helping deskless teams stay in the know, was ready for more. With a bigger vision and a broader solution set — think engagement, not just comms — they came to us for a bold new strategy, sharper story, and a brand identity built to scale. The success of the rebrand helped propel Nudge to 34% YOY growth, leading to its acquisition in June 2022 by the learning leader for frontline employees, Axonify.

Client

Nudge

Website

www.nudge.co

TL;DR

Nudge dropped the “Rewards,” redefined its brand, and unlocked serious momentum. The result? A sharper story, 34% YOY growth, and an acquisition by Axonify.

Dropping a Word and Picking Up a Spark

First move: drop “Rewards.” It was confusing prospects and holding the brand back. Then we rebuilt the look and feel—modern, energetic, and built to reflect a platform with serious power. The new identity didn’t just click — it wowed. One exec put it best: “This is why you hire an agency. I wish everyone who’s ever asked that question could’ve seen this presentation. It was fantastic.”