Great Product, Stronger Brand, Growth Followed

Mobile Health had a great wellbeing product but a brand that felt outdated, overly corporate, and too quiet. Its growth strategy hinged on selling through large consulting firms, but they needed more polish to stand out competitively. TSC dug deep into the competitive landscape and channel dynamics to find an angle that would resonate with buyers and partners.

Client

Mobile Health

Website

mobilehealthconsumer.com

TL;DR

Mobile Health had a strong product but a brand that lack thud factor with channel partners. With sharper positioning and a brand glow up, they added 50K customers, 3M users, and paced the way for the company’s acquisition.

From Competitive Insight to a Brand That Wins Deals

Deep-dive competitive research revealed a significant positioning opportunity around the product’s ease, agility, and partnership-ready value. we brought it to life with a refreshed brand and GTM activation that gave the sales plenty to run with.

“The rebrand and new website allowed us to become the fastest growing health and well-being platform in the industry.
Because of this work, we were able to add 50,000 new customers and 3 million new users.”

Mobile Health Executive