Reskilling Reality Check: Research That Resonated

As Cornerstone expanded its platform and global presence through acquisitions and innovation, it needed to reintroduce itself to the market — not just as a learning company, but as the authority on workforce transformation. With talent shortages looming and the skills conversation heating up, Cornerstone saw an opportunity to lead. But leadership required more than product — it required a perspective that could connect boardroom urgency to frontline reality.

The Move: Global Research Meets Ground-Level Reality

TSC partnered with Cornerstone to design and execute a comprehensive global survey of 500 executives and 1,000 employees. The study surfaced hard truths: a widening confidence gap between employers and employees, urgent talent shortages, and critical misalignments in how organizations approach skills development. Wrapped in a bold editorial frame, the report—Thriving in the Global Skills Shortage—gave Cornerstone a compelling story and concrete proof points to back it up.

The Outcome: 14,000 Views, Countless Conversations

Within six months of launch, the main report drew 7,000+ unique views, while supporting content (blog, press release) doubled that reach. The campaign sparked internal engagement, media coverage, and sales conversations—proving that smart research, sharp storytelling, and strategic amplification still punch above their weight. More than just content, the report became a strategic asset.