From Two Brands to One Bigger, Bolder Global Voice

Based on great work TSC did for Nudge, Axonify asked TSC to step in and refresh its brand after it acquired Nudge. The goal: Tell a bigger, bolder together story about the two combined companies that were forming a frontline employee platform that supports more than 3.5 million employees in 160+ countries.

Client

Axonify

Website

www.axonify.com

TL;DR

Axonify tapped TSC to unify two brands into one bold global platform after acquiring Nudge. The result: a research-backed rebrand that energized 3.5M+ employees, resonated across stakeholders, and sparked internal enthusiasm from day one.

Backed by Research, Designed to Move

TSC worked closely with Axonify’s senior leadership team on market research, brand development, and activation that told the brand story in ways that would appeal to stakeholders across their ecosystem. The result was a clear visual articulation of the motion, connection, and fluid energy that is key to Axonify’s brand experience.