Breaking Through All the Noise in a Buzzy Market

When Unmind entered the U.S. in 2020, the mental health tech space was crowded—and loud. Competing for mindshare against big-spending, big-press rivals like Headspace, Lyra, and Modern Health meant Unmind had to be smart, strategic, and targeted. We saw an opening: win the trust of HR pros, brokers, and consultants by focusing on credibility and consistency, not just hype.

The Approach: Science, Strategy, and a Smarter PR Playbook

TSC worked hand-in-hand with Unmind to build an editorial calendar that delivered signal — not noise. We prioritized contributed articles in HR and Benefits publications, crafted themes to spotlight Unmind’s science-backed approach, and amplified credibility with a well-timed Series B funding announcement in key tech press. It wasn’t about chasing headlines — it was about building trust with the people who actually make the buying decisions.

The Outcome: More Mindshare, More Momentum

By Q3 of 2021, Unmind’s share of voice had jumped 24.3% year over year—surpassing major competitors in a hot market. The strategy worked: Unmind gained traction with the right audiences and built sustainable momentum as a credible, science-first wellbeing platform.