Shining a Brighter Light on a Breakthrough Platform

Searchlight was redefining how companies measure quality of hire — with a predictive talent platform that connects reference insights to post-hire outcomes. The company had the credibility and tech chops — but needed a brand that reflected its ambition, clarity, and intelligence. With plans to scale, the team turned to TSC to elevate its market position and visual identity.

Client

Searchlight

Website

searchlight.ai

TL;DR

Searchlight partnered with TSC to elevate its brand with sharper positioning and a bold new identity rooted in clarity and convergence. Months later, the company was acquired by Multiverse — validating both the vision and the execution.

Turning a Sharp Idea into a Beam of Impact

TSC worked with the founders to refine Searchlight’s strategic positioning, sharpen its messaging, and relaunch the brand with a modern identity system rooted in the physics of light. Inspired by convergence — the precise moment when scattered rays focus into clarity — we developed a visual language that captured both precision and human insight. The new logo marked that intersection, built with layered gradients, movement, and meaning—turning complex ideas into an elegant, intuitive experience.