Acquisition News That Actually Moved the Needle

The well-funded cutting-edge global payroll and payments startup needed help to grow its brand awareness in the heavily contested U.S. market that’s dominated by legacy solutions like ADP, Paychex, and UKG. They partnered with TSC to elevate the brand’s PR profile, in parallel to internal marketing campaigns.

The Move: Big Story, Bigger Stage

After we began work together, we seized on an opportunity to leverage news around Papaya’s acquisition of Azimo, a London-based money transfer business. We were able to win coverage for the brand with a story in TechCrunch, including coordinating exclusive interviews with CEOs at Papaya and Azimo.

The Outcome: KPIs Blown Out. Press Delivered.

From the start, Papaya saw immediate impact. Within the first 3 months of our engagement with Papaya, the brand saw a jump in PR impressions resulting in a 100% increase in share of voice against competitors. The historic highs of brand impressions garnered a significant uptick in website traffic, peaking at a 4X increase month-over-month with other marquee wins in CNBC, Fortune, Time, and Authority Magazine.